After I left my comment in enthusiastic agreement for that wonderful t-shirt Prayer Works, Joy contacted me through Instagram, and we arranged to meet on a beautiful fall day in Jersey City Heights at the lovely Riverview Park. She seemed very assured and very well put together, and I assumed that this was her only business, but when I began to get to know her more, I discovered that she has a regular day job and BTDLLC is just one of the many things she does to inspire, uplift and strengthen individual people and communities. As I have written before, Be The Difference Clothing, or BTDLLC, makes t-shirts and socks and onesies for the little ones that have inspirational and uplifting, encouraging sayings on them. I’d be attracted to the sayings all by themselves, but there is an artistry behind the creation of the clothing that goes much deeper than a happy quote. The designs are made to help us think and feel the impact of the words written on them, and to help encourage us to have the courage to believe that we can make a difference in our own lives, with others, and in the world.
Her designs are carefully made, with real people and real situations in mind, and each design is carefully printed in as high a quality as possible to insure the longevity and wearability of the products. She is always coming up with new ideas, and asking for suggestions from her wide spread fan base, encouraging people not only with her own ideas and designs but also encouraging others to speak their own words of power, wisdom and life.
Recently Joy told me that she was going to step into the spotlight a little bit - she is always so careful not to put herself first and foremost, but she had been encouraged to show the face behind her wonderful products, and she was looking for ways to do that a bit more. She's a beautiful woman with a beautiful heart, and when I had first met her I had wanted to photograph her more, but at that time she was a bit camera shy and I don't ever like to push people to do things they don't feel comfortable with though I know that from a marketing perspective, as long as people are as humble as Joy is, readers and viewers like the more personalized experience of getting to know the face behind a story. She's been posting a bit more about herself, on Instagram and through podcasts, and in addition to the guest post I had written for her blog, I had written a short post here on May 22, 2016, but now for the first time in this blog I'll present a few photos of Joy, the powerful and beautiful woman behind the powerful and beautiful BTDLLC.
Joy At Antique Bar & Bakery
A Few Of Her Newest Designs And Products
Photos Courtesy Of Joy And BTDLLC
Models Keyanne And Danielle
Photo Courtesy Of Joy And BTDLLC
A Few Photos From My Earlier Post
On May 22, 2016
And From Our First Meeting On November 1, 2015
A Percentage Of Proceeds Donated To
Congenital Heart Disease Foundation Hayden's Heart
Styles For Adults, Children, And Babies
Modeled Here By Spokespeople Maryanne And Tory
Joy At Our First Meeting In Riverview Park